Learn how to speak to and harness the power of the media to get your message heard. Lou Ekus of AirTyme Corporation, media trainer to the food world, will walk you through the same skills he has taught for the past 25 years to culinary stars including Emeril Lagasse, Bobby Flay, Rachel Ray, and companies such as American Express Publishing, Sunkist, Weber-Stephens, and many more.
These same skills were also presented many times to rave reviews as a Master Class at the international conference of the International Association of Culinary Professionals. Lou has presented at conferences for American Culinary Federation, Organic Trade Association, NASFT, Cornell University and many more.
From the comfort of your own space, this two-part live internet webinar will show you how to write a press release, prepare a press packet, get the word out about or your company and get the media interested in covering what you are doing. More importantly, learn how to handle the media when they call and visit. Feel confident in an interview whatever the format: television, radio or print. While interacting with Lou, asking questions, and working with other attendees on exercises, you will learn how to tap into the power of the internet, and what you need to know about the differences between television and internet video formats. You will learn how to do effective food media in any format, make an impact in communications of all kinds, control the interview, how to pick the effective demo recipe, cook & speak for camera, and much more...
These same skills were also presented many times to rave reviews as a Master Class at the international conference of the International Association of Culinary Professionals. Lou has presented at conferences for American Culinary Federation, Organic Trade Association, NASFT, Cornell University and many more.
From the comfort of your own space, this two-part live internet webinar will show you how to write a press release, prepare a press packet, get the word out about or your company and get the media interested in covering what you are doing. More importantly, learn how to handle the media when they call and visit. Feel confident in an interview whatever the format: television, radio or print. While interacting with Lou, asking questions, and working with other attendees on exercises, you will learn how to tap into the power of the internet, and what you need to know about the differences between television and internet video formats. You will learn how to do effective food media in any format, make an impact in communications of all kinds, control the interview, how to pick the effective demo recipe, cook & speak for camera, and much more...
$150 * total for both sessions (Part 1 & Part 2).
You must sign up for both parts.
You must sign up for both parts.
In the comfort of your own space at your computer.
Part One: Monday, July 6, 2009
Part Two: Monday, July 13, 2009
Part Two: Monday, July 13, 2009
Your PJ's, sweats, or your favorite sweater - - whatever is comfortable since you won't be going out in public. If you have a webcam, you might want to at least brush your hair.
A Computer with an internet connection & speakers, a microphone or phone line, your favorite beverage, pad of paper and pencil, an open mind and your sense of humor! If you have a webcam, that is a bonus. We can see you when you ask a question.
Please call our office at 413.367.0143
regarding future webinars.
regarding future webinars.
*This is an introductory offer and the price will change in the near future. If after attending the "How to be Heard" webinar, you decide to come for our two day, one-on-one training, we will deduct your original fee from the cost of the one-on-one training.
Sold Out
Thank you to everyone who attended and made our event successful. If you are interested in attending future webinars, please drop us an email and we will contact you when they are available.